Análise dos hábitos de consumo de frutas e alimentos orgânicos entre consumidores de Cascavel - PR

Abstract

The fruit market has shown steady progress, caused mainly by changes in healthier eating habits among the population. Seeking improvements in health and quality of life, and today there are already companies seeking alternative markets for organic products meet the needs of consumers who incorporate in your diet such products. This research was conducted in order to examine the spending habits of consumers between organic fruit and Cascavel-PR food. To achieve the proposed objective data was a survey conducted with 79 consumers and patrons in markets and fairs Rattlesnake through a structured questionnaire, with interviews conducted face-to-face with open and closed questions. The survey results showed that most respondents consists of people aged thirty and six forty-five years, the majority are women, with a gross income of between two and four times the minimum wage or under the stable union/married lives together. It was noted that the main organic foods consumed are vegetables and fruits, which are purchased in markets and fairs. The most consumed organic fruits are bananas, oranges and watermelon. The main reasons for consumption of organic fruits are health care and no use of pesticides. It was also observed that the main reasons for not consuming organic fruits among the interviewees is the fact that the price is considered higher than conventional products and also by the low supply in the market. It was also identified that the deciding factors when buying organic fruits are sure that the product is organic and the price.