Política pública de alimentação escolar orgânica no Paraná: aspectos da implementação e comunicacionais

Abstract

Analyzing aspects of the implementation and communication of Law 16.751/2010, which establishes the progressive insertion of organic school meals in the state public education network in the State of Paraná, is the purpose of this study, which identifies types of communication evidenced by the participants of a research and discusses aspects of the implementation of the law as a public policy on school meals in Paraná. the empirical process seeks to understand the communicational practices and interactions that occur for the consolidation of the aforementioned law, which foresees the progressive offer of organic food in school meals in public schools managed by the State Department of Education (Seed), until 100% of the units primary and secondary education, are contemplated. It is premised that the factors that motivated the implementation of the referred Public Policy on school feeding are not being communicated to society. And for that, in parallel to its implementation, the existing communication processes are observed, since the different languages of communication can be capable and indispensable instruments to achieve the objectives, both in organizational processes of public and private management, and in this sense, there is evidence of gaps in communication processes as means of informing society's motives and right to food and nutrition security, arising from the public policy in focus. Thus, from the research carried out, we seek to understand, qualitatively, the context, observing the stage in which the implementation of the aforementioned law is found, while seeking to understand the communicational dynamics adopted, both in the sense of sensitizing the community involved on the motivation of this offer, as well as on the right to the benefits of these organic foods in state school units, and if there is awareness through possible communication processes, this results in social awareness, beyond nutritional aspects. From the methodological point of view, after the bibliographic survey and the delineation of the empirical path, two research instruments were used – a questionnaire with semi- structured questions and interviews. Both, addressing the perceptions of different participants regarding the meaning of such an initiative, while observing the types of existing and desired communication processes. Survey participants via questionnaire (group A) are educational agents, including teachers, cooks, and principals. The participants of the interviews (group B) are actors as representative voices of institutions involved in the creation and implementation of the law in question, namely, the Government of the State of Paraná, the Legislative Assembly of Paraná, the State Public Ministry, and the Management Committee of the aforementioned public policy, with the last respondent representing organic food producers. The study is divided into three chapters: 1) presentation of an overview of the referred legislation, analyzing the history, implementation process, difficulties and goals; 2) Description of the interviewees' perception of potential benefits and weaknesses of the law; 3) Identification of spontaneous communication processes and manifestations of the participants about the desired Communication as an instrument for managing the public policy in question, with a view to raising awareness and raising awareness in the community about the process. Thus, despite difficulties such as the low participation of group A, making it quantitatively only complementary, we moved towards the construction of the results, aiming to understand the mishaps and communication practices, existing or not, in the school environment, from the interdisciplinary perception of the participants, the practices carried out and the ways in which they have been communicated to society, as well as the absence of communication processes as management instruments. As a result, the research provides an overview of the process of implementing the Law; whether the process has the potential to encourage family farming that produces organic food, as well as whether the community involved is being sensitized about the benefits that the new public school feeding policy represents; if and how the publics involved are being informed about the public policy in question, through the right of access to information).