Avaliação da satisfação do cliente em uma clínica odontológica

Abstract

This study aims to present the essential aspects of a satisfaction survey at Quilombo Dental Clinic. The main objective is to evaluate the level of satisfaction of the clients regarding the services offered by the clinic. For this purpose, several factors that influence the patient’s satisfaction were analyzed, such as the quality of service, the efficiency of the services and the cost-benefit ratio. The methodology adopted included the application of structured questionnaires, using response scales and open questions to capture the customers’ perception. The collected data were analyzed quantitatively to identify trends and areas for improvement. One of the specific objectives of the study was to analyze the services offered by the clinic, highlighting the effectiveness and the efficiency of the practices adopted. Another objective was to research and evaluate the level of patients’ satisfaction regarding the services provided, identifying both positive and negative aspects. Furthermore, the study aimed to understand the main factors influencing patients’ satisfaction, such as communication, trust in personal recommendations and the importance of prevention. Based on these analyses, recommendations and strategies were proposed to enhance the patients’ satisfaction, ensuring service excellence and fostering a lasting and trusting relationship between the clinic and its clients. The collected data allowed the identification of areas for improvement and significant trends. The proposed recommendations aim to improve the quality of the services offered, increase customers loyalty and ensure a positive and lasting experience. The detailed analysis of the results provides the clinic with a better understanding of the patients’ needs and expectations, thereby promoting continuous improvement in the quality of the services offered. This study aims to persuade the reader of the importance of understanding the patients’ perception to implement continuous improvements and achieve excellence in dental care, reinforcing the clinic’s competitive position in the market and ensuring ongoing customers satisfaction.