Percepção dos empresários locais acerca do ambiente de negócios do município de Laranjeiras do Sul-PR à luz das proposições da lei geral das micro e pequenas empresas

Abstract

The diagnosis of the variables that affect the business environment is indispensable to define public policies and strategies for the development of economic activities related to it. This monograph consists of identifying the themes that define the business environment of the Municipality of Laranjeiras do Sul, in order to provide subsidies for improvement and action in it. It aimed to analyze the perception of local actors about

the resources of the business environment of the municipality of Laranjeiras do Sul- PR in light of the proposals of the General Law of Micro and Small Companies, using

as a basis the themes proposed in LC 123/2006. , the main measure adopted to improve the functioning of the Brazilian business environment. To overcome the research problem, a structured questionnaire was used as a data collection instrument, applied to the non-random probabilistic sample selection and measured using the Likert scale. Data analysis was performed by averaging the response of the responses via the average rating. The main results found related to the topics set forth in LC 123/2006, those dealing with associativism, access to credit, stimulating innovation and support and representation, are the topics of greatest interest in the business area, according to entrepreneurs of the municipality. Also, according to their perception, the municipality is strengthened in two of the main themes, namely, Support and Representation through the presence of representative entities, and Access to Credit due to the ease of access to credit found in the municipality. However, themes such as stimulating innovation and associating themselves among the biggest bottlenecks are detected due to a low presence of special purpose societies in the municipality and a low stimulus scenario and access to product and process innovations.