Turismo rural como complemento de trabalho e renda para agricultores familiares no município de Porto Vera Cruz/RS

Abstract

After the pandemic scenario, rural tourism emerges as a growing economic activity, fueled by people’s desire for nearby trips, outdoor experiences, and connection with nature, leading farmers to diversify their activities to ensure sustainability in the countryside. This dissertation focuses on the study of rural tourism in the municipality of Porto Vera Cruz/RS, aiming to analyze its contributions to the municipality’s development, especially through the addition of work and income to family farmers and the strengthening of the local productive matrix. This study is part of the Socio-political Dynamics and Development Experiences Research Line, from the UFFS PPGDPP, Cerro Largo Campus. The choice of the municipality was due to the significant tourist demand observed during and after the Covid-19 pandemic, and because it is highlighted in the region for its practice of rural tourism. Based on the phenomenological approach and qualitative focus, a literature review, documentary research, semi-structured interviews, participant observation, and focus group were conducted. The collected materials were organized and analyzed using Bardin’s content analysis technique (2016). The results obtained highlighted rural tourism as a significant strategy for local development, generating new employment and income opportunities through the implementation of integrating agricultural and cultural activities. However, limitations and challenges were identified, such as scarce service infrastructure and limitations in internet connectivity, especially in rural areas, also requiring adequate energy supply. In this context, the realization of these essential aspects for the success of rural tourism depends on effective interventions by the State through public policies and active participation of the local community. To realize this potential, it is necessary to establish a solid infrastructure, fundamental services, defined tourist objectives, and continuous supervision, aspects that can only be fully achieved through effective collaboration between public entities and the community.