Plano de estruturação de uma startup voltada ao setor de transporte público urbano

Abstract

The presented work proposes the creation of a startup aimed at improving the urban public transportation system in the city of Chapecó, using the Business Model Canvas as the central tool. The research was motivated by the difficulties faced by users. Issues such as overcrowding, lack of punctuality, difficulties with card recharges, and limited access to information highlighted the need for a solution. The startup, named "UniDestino," proposes an application that integrates functionalities such as real-time bus geolocation, arrival and departure forecasts, information about routes and stops, and online transportation card recharges. The goal is to provide users with convenience and autonomy while improving the operational efficiency of transportation companies. The research employed qualitative methods, using a semi-open questionnaire applied to 72 students from the Federal University of Fronteira Sul who use the urban transportation system in Chapecó. The results revealed that 70% of participants had never successfully completed an online recharge, and 72% rated punctuality as inconsistent. The startup proposes a B2B and B2C business model, serving both transportation service providers and passengers. Thus, it is concluded that the startup has the potential to enhance the public transportation user experience by promoting accessibility and efficiency.