Análise logística e financeira do processo de importação: o caso da Beta Distribuidora

Abstract

Nowadays, the continuous search for competitiveness in an increasingly globalized market means enterprises have a gradually broader view of their sector and operating market. The import process, within the context of foreign trade, has long emerged as an alternative for organizations that wish to be more aggressive in the market, looking for ways to generate profit and competitiveness. Foreign trade, for several years, has been an integral part of the national economy, and as an exploratory and profitable tool for organizations that wish to grow in the market. Therefore, this research aims to analyze the import flows and primary cost compositions associated with them at Beta Distribuidora, a company in southern Brazil. To fulfill its objectives, this is, in nature, an applied research, with a qualitative approach. Regarding the objectives, this is a descriptive research and, in terms of technical procedures, is categorized as documentary research, along with a case study conducted through field research. For data collection, a focused and unstructured interview was conducted, along with documentary research. To analyze the data, a descriptive analysis was conducted on the information obtained from the focused interview with the interviewee, as well as on the documents reviewed through documentary research. As a result of this study, a flowchart illustrating the company's import process was created, along with an analysis of the cost components associated with this process. This analysis provided the researcher with insights indicating that the organization needs to adjust certain factors that are limiting its import activities. For the process to be carried out more practically and generate less costs for the company, some possible actions and organizational improvements imposed on the process as a whole were proposed. Additionally, continuing this study could better map these processes in various organizations, enhancing knowledge about foreign markets for both researchers and the organizations examined.