Plano de marketing para o salão de beleza Ivam Marcos Boutique Hair

Abstract

Marketing planning is essential for any company, as it guides the organization on which paths to take in order to remain competitive in the market, acquire and retain customers, and generate revenue. This paper aims to develop a Marketing Plan for the salon Ivam Marcos Boutique Hair. It seeks to investigate the strategies the company uses regarding strategic planning and present new marketing ideas for the organization’s success. This study adopts a descriptive and qualitative research approach, as it aims to analyze the marketing environment of the company and its communication strategies. The research is also applied in nature, as it intends to use theoretical marketing knowledge to develop a strategic plan targeted at the salon. To conduct the research, the managers and the salon owner will be exclusively interviewed through a script with general information about the company. After the interview and analysis of the strategies applied by the company, new marketing strategies will be proposed for the organization. The main marketing strategies suggested for the company include partnerships with local businesses, the creation of a website, and targeting a new customer segment. Therefore, this study highlights that a well-crafted and effectively implemented marketing plan is essential for the proper functioning of any organization, especially for the salon, as it identifies growth opportunities, which may include the implementation of new services, promotions, or even expansion into new market niches. It also provides a solid foundation for measuring the results of adopted strategies, enabling continuous adjustments that enhance processes and increase competitiveness.