Plano de negócios para abertura de uma esmalteria em Chapecó

Abstract

When opening a company, planning is essential to reduce uncertainties and risks, the business plan in this process becomes the ideal tool, as through it it is possible to establish objectives, define the company's first steps and analyze its viability. The main objective of this work was to verify the feasibility of opening a nail polish shop in the city of Chapecó through the preparation of a business plan. The study was characterized by a qualitative and quantitative approach, and in terms of purposes, it was a descriptive research. As for the means, bibliographical research, documentary research, observation and field research through questionnaires were used. Carrying out this work made it possible to structure the business as a whole, architecting all parts of the company: organizational structure, marketing plan, operational plan, financial plan and also made it possible to carry out market analysis. The study identified that the business has little attractiveness in terms of return on investment, which would require new strategies.