Estratégias de acompanhamento de egressos do ensino superior: uma análise do curso de Administração da UFFS Campus Chapecó

Abstract

This study aims to propose strategies for tracking graduates of the UFFS Administration program at the Chapecó Campus. To this end, an applied methodology with a mixed (quantitative and qualitative) approach was used, employing documentary research and a survey via an online questionnaire with a sample of 90 alumni. The results show that although current follow-up strategies are incipient and have low reach, there is a strong sense of gratitude and belonging to the institution among the alumni, who have achieved significant professional and social advancement after graduation. A great willingness among graduates to maintain this bond was found, with 76.7% expressing interest in participating in events and a potential of 87.8% in contributing with lectures and mentoring. The main demands identified for strengthening this relationship include the offering of postgraduate courses, the creation of efficient communication channels, the promotion of networking, and a greater alignment of the curriculum with the practical skills required by the market. It is concluded that the development of a robust follow-up program, centered on mutual value, is an indispensable strategic tool for the continuous improvement of the course and for strengthening the university's impact in the region.