Década de 1920: a ascensão das revistas ilustradas e seu impacto na cultura argentina durante os “anos loucos”.

Abstract

This study aims to analyze the role of illustrated magazines in Argentina during the 1920s, highlighting their importance as instruments of cultural modernization and social representation. In a period marked by intense urban, economic, and technological transformations, these publications emerged as key vehicles for the circulation of new aesthetic, behavioral, and consumption patterns that profoundly influenced Argentine society. The research was based on a comparative analysis of the main illustrated magazines of the period, examining their visual, editorial, and thematic characteristics. Additionally, the relationship between these publications and other cultural manifestations, such as cinema, radio, and literature, was investigated, together forming a rich and multifaceted cultural panorama in 1920s Argentina. The results indicate that illustrated magazines decisively contributed to the construction of a modern national imagination, incorporating international influences and promoting dialogue between the local and the global. They acted as agents for the dissemination of an urban, cosmopolitan, and mass culture, helping to consolidate new consumption habits and lifestyles aligned with modernity. Finally, it is concluded that the impact of illustrated magazines was long-lasting, as their visual and narrative strategies influenced not only the press and subsequent media but also the formation of Argentine cultural identity during a crucial moment in its history. Thus, the illustrated magazines of the 1920s can be understood as protagonists in the country’s cultural modernization, reflecting and promoting the social transformations of the time.