Geração Z e cooperativismo: o perfil do colaborador no século XXI

Abstract

This study focuses on Generation Z and cooperatives, identifying the profile, values, and expectations of young employees who are part of this organizational model in the 21st century. The overall objective is to analyze the profile of Generation Z employees in the context of cooperatives, seeking to understand their motivations, behaviors, and relationship with cooperative principles. To achieve this purpose, an applied research study was conducted, using a qualitative-quantitative approach and a descriptive approach. Data collection was carried out through questionnaires administered to Generation Z employees and semi-structured questionnaires with managers of cooperatives located in the state of Santa Catarina. The results indicate that young people of this generation show a strong affinity with technology, value the purpose and ethical alignment of organizations, and demonstrate a preference for collaborative environments and opportunities for continuous development. However, managers report challenges in retaining these professionals, especially due to their pursuit of rapid growth and flexibility. It is concluded that the success of cooperatives will depend on adapting their people management practices to the characteristics and expectations of the new generation, strengthening engagement and cooperative identity.