Planejamento estratégico: proposta para um restaurante na cidade de Chapecó-SC

Abstract

Strategic planning is an important tool to guide organizations in defining their objectives, making assertive decisions, and consequently gaining competitive advantages in the market. This work aimed to develop a strategic plan for the Bistrô Avenida Restaurant, located in the municipality of Chapecó-SC, contributing to the strengthening of its management, internal improvements, and competitiveness. Regarding methodology, the research is characterized as applied, with a qualitative approach, descriptive objectives, and developed through a case study. Data collection occurred through documentary research, a semi-structured interview with the managing partner, and observation of the company's activities. For data analysis, the information from the organization's internal and external environment was interpreted, identifying strengths, weaknesses, opportunities, and threats using the SWOT Matrix. Based on the results obtained, organizational guidelines were developed, defining the business, mission, vision, and values, as well as strategic objectives, goals, and action plans with the aid of the 5W2H tool. The results highlighted strengths related to physical structure, product quality, and operational capacity, as well as weaknesses related to inventory control, financial management, marketing, and centralization of managerial activities. It is concluded that strategic planning provides significant improvements to the organization, helps identify existing internal flaws, opportunities and threats in the external environment, and contributes to decision-making, favoring the growth, competitiveness, and long-term sustainability of the restaurant.