A utilização do facebook como ferramenta de comunicação: um estudo na administração pública municipal dos municípios da Associação dos Municípios das Missões

Abstract

The following study aimed to analyze the usage of Facebook as a communication tool by the municipal public administration on the municipalities of Association of Municipalities of Missões (AMM). To do so, a descriptive research was accomplished, with quantitative approach, and the data collect was realized through the visualization of the municipalities fan pages and profiles on Facebook. To effectuate the analysis, the softwares Libre Office Calc, 2010 version and Libre Office Writer 2010 version was utilized. It was identified that, six of the twenty municipalities belong to AMM, and twelve had their fan pages or profiles activated as a communication mean. The day of the week on which municipal public administration presents more index of publication was Friday. Most of the publication record was found at the classification “news” with emphasis at sub classification “notices”, also, it was perceived that most of the publications classified have had around one to twenty likes or shares, at the same time that many publications have presented no record of likes or shares, therefore demonstrating low index of interaction. It was also evidenced the lack of interaction on the municipal public administration part, once it rarely answer the comments realized by its followers/friends.