Estratégias de comunicação: um estudo na empresa Erno Motos - ME

Abstract

The main purpose of this Course Completion Work is the study of Communication Strategies: a study by Erno Motos - ME, conducting a study of how the media can help in the organization 's marketing development. The said company that the research was applied is located in the center of the municipality of Cerro Largo, having services of reform, commercialization of new and used parts and motorcycles and search strategies of communication for the development of its business. Through the identification of the communication strategies used in the motorcycling sector in Brazil, a better communication alternative was sought from the manager, in order to develop a new communication in the media most used by the organization, in this case, Radio and the Facebook. After the publicity of the advertisement, it was tried to analyze the influence of the communication strategies with the clients that viewed and heard the advertisements, being realized twenty-two interviews with the clients of the company, it was evidenced that the Social network Facebook has brought more return to the business, and we can see that radio is a medium that has had little impact in attracting new customers and adding value. As suggestions for better strategies to replace the radio, one has the billboard and the direct mail, these more specific ways to reach the client and bring more profitable goals for the company. Concluding that to achieve a better business development is more important communication strategies more specific to the public that the organization wants to achieve.