Proposta de planejamento estratégico para uma loja de ferragens

Abstract

Strategic planning is essential for any company, this tool helps managers in decision making, through practices consistent with the reality of the external environment and internal factors. Thus, this work aimed to develop a strategic planning proposal for the company Almeida Ferragens, a microenterprise of hardware and tool retail, headquartered in the municipality of Chapecó / SC. The study is classified according to its approach as qualitative, it is configured according to the objectives as applied and descriptive, as far as data collection procedures is concerned with a case study and field research. The data used were collected through a semistructured interview with the general director and the financial manager and research. From the data obtained, it was possible to describe and analyze the external environment and the internal environment of the company, then the mission, vision and values guidelines were defined, and the objectives and goals to be achieved were determined. The results of the present study point to a strategic posture of maintenance, since the organization is inserted in an environment of several opportunities, however, it has many fragilities that make difficult the use of these opportunities. In view of the above, strategies and formalized through 5W2H have been elaborated, aiming at correcting internal weaknesses, while seeking to take advantage of the opportunities generated by the external environment. Aiming to create to the entrepreneur measures and guidelines to sustain the development of the company.