Proposta de planejamento estratégico para a Escola de Educação Básica Marechal Bormann

Abstract

It is fundamental for any organization to use strategic planning, since this tool assists managers in decision making, with practices that match the reality in which it is inserted, both internally and externally, and which in this context allow participatory management and democratic. In this way, this work had as general objective the elaboration of a proposal of strategic planning for a School of State Basic Education, with soothes in the municipality of Chapecó-SC. The contribution to help achieve the proposed objectives and understand the changes that occur within the school environment is highlighted. The research is classified as being qualitative in nature. As for the means, this is a case study, and for the purposes, it is a descriptive work. The data used were collected through a semi-structured interview with the director and the coordinator of the School. Based on the data obtained, it was possible to describe and analyze the internal and external environment of the organization, after defining the mission, vision and values, and subsequently the objectives and goals to be achieved. The results of the present study point to an offensive weakness, that is, to growth strategy, if using the various opportunities, even with weaknesses. In view of this, strategies were developed through 5W2H, aiming at correcting internal fragilities, taking advantage of the opportunities of the external environment, with a view to creating guidelines for the organization's sustainability and development.