Percepção de feirantes e gestores públicos em relação às feiras livres da microrregião de Capanema - PR

Abstract

This work aims to make a diagnosis related to the existing free markets in the municipalities of the Capanema micro region, southwest of Paraná and to understand the social construction of these markets. More specifically, to identify the importance, difficulties and motivations reported by family farmers in marketing their products and to understand the links between public sectors and family farmers. This research is of a qualitative nature and studies the case of the Capanema micro-region, through semi-structured interviews with the actors involved: fair sellers and managers of the fair and similar departments in the municipality, totaling twenty-five participations. Data analysis was performed by thematic categorization, using the content analysis technique. The results obtained revealed that these markets are built based on the quality of the products and because they are a source of income for marketers. In addition, the relationships of friendship, conviviality, familiarity with other marketers were highlighted. In relation to the difficulties, marketers and managers converge on what should be improved at fairs and point to improvements in the organization and infrastructure. It was observed in the opposition of the speeches of marketers and managers in relation to the responsibility for solving problems. Fairs are important spaces for both AF (family farmers) and consumers, but more interaction between marketers and managers is needed to solve problems and foster local production and short supply circuits.